todd hagler design Oranges in tree

Why Orange?

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Orange has long been my favorite color. So, when I decided to try my hand at keeping an online journal and I wanted to call it something besides “blog” I arrived at Orange. The word has a long and varied history and seems fitting for a journal with posts about everything from marketing and design theory to writing and personal philosophy.

A Colorful History

The earliest use of the word in the English language is from the 13th century and referred to the fruit. Orange, the color, was named after the fruit sometime in the 16th century.

Prior to the Renaissance oranges were known as the fruit of the gods and only the privileged few enjoyed them. In the 20th century the color fell a bit out of favor, becoming associated more with fast food restaurants than the aristocracy.

But recently orange became popular in the fashion world for its vibrant color. And now orange has become the color of joy, optimism, fun and, yes, even elegance.

Warm and Friendly

In design, orange sits between the primary colors of red and yellow on the color wheel. Orange commands attention without being as overpowering as red and is often considered more friendly and inviting—less in-your-face.

No Rhyme or Reason

Do a google search for “orange rhyme” and you’ll get more than 5 million results. It seems there is a lot of interest in the widely held belief that there is no word in the English language that rhymes with the word orange.

So Good for You

Orange is a lot of things—vibrant, friendly, and yes fruity. Just like my blog…

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» General » Why Orange?
On January 1, 2018

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